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Small Business Management Workshop

Session 1: How To Create Your Competitive Advantage 

In this session, we will focus on establishing your competitive advantage and identifying your target market. We will use the following tools:

  • Benchmarking
  • Business Model Identification
  • Competitive Analysis
  • SWOT Analysis
  • Format
    Virtual Course
  • Course Survey
  • Training Modules
  • Certificate
    Awarded on Completion
What you are going to learn

A few more words about this workshop

Does your business suffer from problems attracting a consistent flow of new customers? Do you really really understanding why potential customers purchase from your competitors vs you? Do you know who your competitors are and what they are offering that you don't or can't? The wants, needs, and preferences of your customers or certain trends related to your business change everyday, do you have a low-cost method to monitor shifts in the marketplace? These are just a few questions we will explore in this Workshop. 

To succeed in the marketplace, you need a clear, compelling, and convincing (trustworthy) value proposition. The purpose of this workshop is to help small business owners like you and individuals interested in starting entrepreneurial ventures become educated in the various aspects of creating a competitive advantage, which is the key to revenue growth.

In this session, we will help you uncover areas where you can create a competitive advantage for your business and define your target market. This is an essential step in creating a service or product that customers want to buy. By using tools and methodologies like benchmarking, free business automation, identifying your competitors, performing competitive analysis, and preparing a SWOT Analysis you will be able to reposition your business for long-term success. 

Don't leave money on the table, enroll today!

Did You Know?

  • 83% of small business owners with a website have a measurable competitive over those who do not 
  • 64% of small businesses have fewer than 100 customers, far short of the number of customers needed to reach sustainable (repeat) organic revenue growth
  • Annually, small businesses create 1.5 million jobs and account for 64% of all new jobs in the U.S. Small businesses is an important part of the economy
  • 60% of people discover new products or services on Instagram, which is why it is important to monitor social media trends
  • 86% of buyers will pay more for a better customer experience
  • 80% of your future profits will come from 20% of your existing customers

What Will I Learn?

At the end of this session, you will be able to:
  • Identify the target market for your products or services
  • Reverse engineer your competitors offerings and learn which strategies are successful
  • Uncover areas to establish your competitive advantage
  • Identify and minimize your competitive disadvantages relative to your competitors
  • Benchmark your business relative to 3 - 5 of your competitors 
  • Perform a SWOT Analysis
  • Develop a roadmap identifying areas for improvement and focus

Future Sessions

In future sessions, we will explore the following topics:
  • Bookkeeping, Budgeting, and Ratio Analysis
  • Marketing
  • Business Processes and Automation
  • Website Optimization
  • Measuring and Monitoring Customer Satisfaction
  • Business Performance Metrics

Dr. Orlando Skelton

Workshop Leader
Dr. Skelton is the Managing Director of SCH Consulting and the founder of The Institute for Business Succes. Connnect with him on LinkedIn if you hve any questions about our programs. Execution is a big issue facing small businesses. Great strategic palns often fail due to ineffective execution. If you are facing challenges growing your revenue, or acquiring new customers connect with us. Learning is the key to transforming your business. Invest in your success with SCH and the Institute for Business Success.
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